下面是畢業生論文範文資訊，廣東應屆生的'小編帶大家一起來看看論文提綱，;
1. Introduction
Research Objective and Significance
Research Methodology and Data Collection
Organization of the Thesis
2. Literature Review
2.1 Definition of advertisement
2.2 Classification of advertisement
2.2.1 Press advertisement
2.2.2 TV advertisement
2.2.3 Radio advertisement
2.2.4 Outdoor advertisement
2.2.5 Transport advertisement
2.2.6 Direct mail advertisement
2.3 Purpose of advertisement
2.3.1 Supply of information
2.3.2 Persuasion
2.3.3 Maintenance demand
2.3.4 Creation of mass market
3. Similarities between Chinese and western advertisements.
3.1 Simple form
3.2 Brief wording
3.3 Vivid language
3.4 Implicative context
4. Differences between western and Chinese advertisement in terms of cultures
4.1 Historical origins behind the differences
4.2 Social factors behind the differences
4.3 Cultural values behind the differences
5. Summary
5.1 Major Findings
5.2 Limitations and suggestions for future research
2012-10-12