怎樣用英語與老外進行商務談判

才智咖 人氣:1.21W
怎樣用英語與老外進行商務談判
與外商進行商務談判時大多用英語進行,所以這個時候我們要注意避免跨國文化交流產生的歧義,交談時儘量用簡單、清楚、明確的英語,不說易引起對方反感的話語,如下列這些詞語中就帶有不信任色彩,可能會客戶不願積極與我們合作。 
  “to tell you the truth”,“I’ll be honest with you…”,“I will do my best.”“it’s none of my business but…”。 
  為了避免誤會,我們可用釋義法確保溝通順利進行。如,“we would accept price if you could modify your specifications.”我們還可以說:“If i understand you correctly,what you are really saying is that you agree to accept our price if we improve our product as you request.”最後,為確保溝通順利的另一個方法是在談判結束前作一個小結,把到現在為止達成的協議重述一遍並要求對方予以認可。另外在商務談判還應注意下列問題:
  1、“會聽” 
  要儘量鼓勵對方多說,向對方說:“yes”,“please go on”,並提問題請對方回答,使對方多談他們的情況。 
  2、巧提問題
  用開放式的問題來了解進口商的需求,使進口商自由暢談。“can you tell me more about your campany?”“what do you think of our proposal?” 
  對外商的回答,把重點和關鍵問題記下來以備後用。進口商常常會問:“can not you do better than that?”對此不要讓步,而應反問:“what is meant by better?”或“better than what?”使進口商說明他們究竟在哪些方面不滿意。進口商:“your competitor is offering better terms.” 
  3、使用條件問句
  用更具試探性的條件問句進一步瞭解對方的具體情況,以修改我們的發盤。典型的'條件問句有“what…if”,和“if…then”這兩個句型。如:“what would you do if we agree to a two-year contract ?”If we modif your specifications, would you consider a larger order?” 
  (1)互作讓步。只有當對方接受我方條件時,我方的發盤才成立。
  (2)獲取資訊。 
  (3)尋求共同點。如果對方拒絕,可以另換其它條件,作出新的發盤。 
  (4)代替“no”。“would you be willing to meet the extra cost if we meet your additional requirements?”如果對方不願支付額外費用,就拒絕了自己的要求,  不會因此而失去對方的合作。