Abstract
The translation of rhetorical devices in English advertisements has not been discussed too much and it is also a great task for the translators. I n this paper, some research has been done in this particular field to discuss some ways of translation of parallelism, repetition, pun, metaphor, alliteration in English advertisements. The translation of rhetorical devices is not easy. Only when translators have mastered both good knowledge of Chinese and English, can they understand and translate rhetorical devices in advertisements well. In fact, it remains a lot of work for translators to do.
Key words: advertisements；translation；rhetorical devices
摘 要
英語廣告中修辭格的翻譯國內外研究尚不足，對於譯者來說仍是1個艱鉅的.任務。在此文中，作者對這個特殊的領域作了1定的研究，用以分析英語廣告中的排比，反覆，雙關，暗喻以及頭韻這5種修辭格的1些常用的翻譯方法。英語廣告修辭格的翻譯並不容易。只有當譯者掌握了相當好的中英文知識，才能夠理解和翻譯好廣告修辭。事實上，目前譯者在這方面仍有許多工作要做。
關鍵詞：廣告；翻譯；修辭格
