淺議旅遊業的網路營銷
摘 要：現代社會已經進入了資訊時代，網路營銷給企業的傳統營銷帶來了深刻的`變革，成為跨世紀的營銷策略。旅遊業同資訊產業的結合造就了新興的網路旅遊業，網路營銷無疑會成為現代旅遊業的重要營銷方式。對於我國旅遊業來說，實施網路營銷雖有1定的基礎，但同時也存在不少的問題。本文深入分析了我國旅遊業實施網路營銷的現狀，指出網路營銷是我國旅遊業發展的必然趨勢，並提出了相應對策。
關鍵詞：旅遊業；網路營銷；對策
Study on the Net Marketing of Tourism
Abstract: Modern society is informationalized society. Marketing on the net has brought a profound revolution to the traditional marketing, which has become a transcenturial marketing strategy. The combination of tourism and information industry brings up burgeoning net tourism. Undoubtedly net marketing will become an important way of modern tourism. For Chinese tourism; there is certain foundation of carrying out net marketing. But there are still lots of problems thesis deeply analyses the present situation of net marketing in Chinese tourism, points out that the net marketing is inevitable trend, and puts forward some strategies in accordance with the problems.
Key words: Tourism; Net marketing; Countermeasures.