佰聯名將廣告製作有限公司E-CRM實施方案
摘要：在電子商務時代，傳統的客戶關係管理已不能滿足及時獲取客戶資訊和與企業的電子商務協同工作的需求，從而使客戶關係管理朝著E-CRM方向發展。本文通過對佰聯名將廣告製作有限公司現狀的分析，指出了公司在客戶關係管理方面存在的'問題。針對這些問題，結合公司的實際情況，提出了E-CRM實施的總體思路和目標。在這基礎上，將電子商務與CRM結合起來，設計了1個具有營銷自動化、銷售自動化、服務自動化管理、夥伴關係管理和分析決策功能模組的E-CRM系統，並制定出具體的實施步驟，使之達到客戶協調，統1和互動的效果，從而提高客戶滿意度及忠誠度，進1步提高公司的競爭力。
關鍵字：佰聯名將；客戶關係管理；電子化客戶關係管理
The Talents Advertising Production limited company E-CRM implementation of the program
Abstract: In e-commerce age, the traditional customer relationship management can not meet the requirement of gaining customer information prompt and in company with electronic commerce of enterprises, thus developing the customer relationship management in direction of the E-CRM yzing the present of The Talents Advertising Production limited company, this paper points out some problems of CRM existing in the company. In view of these questions, in company with actual situation, the paper proposed the overall mentality and the goal of E-CRM implementation. Then combine the electronic commerce with CRM based on above, and designs E-CRM system which has the function of the marketing automated, saling automated, servicing automated management, the partnership management and policy-analyzing. simultaneously, the paper formulates the concrete implemental step of E-CRM project, so that it can achieve coordinated, integrated and interactive in customers, then enhance customer satisfaction and loyalty, also this will further enhance the companys core competitiveness .
Key Words:Talents; Customer Relations Management; Electric Customer Relationship Management
