大學生消費行為研究
摘要：當代大學生是跨世紀的人才，是開創21世紀大業和進一步振興中華的主力軍,社會對大學生的整體素質提出了更高的要求。大學生所受的教育、校園的環境以及該年齡的特殊心理特徵，使他們產生了特有的.消費行為。對他們的消費行為的研究，有助於認識青年一代乃畢業論文參考網原創論文至整個社會的消費趨勢。本文對當代大學生的消費水平、消費結構、消費方式、消費心理特點及其影響因素、對策等作了分析。
關鍵詞 ：大學生；消費行為；消費心理
A Study of Consuming Behavior of College Students
Abstract：Students are cross-century talents，To create a 21st century are the great cause of rejuvenating the Chinese nation and the main force overall quality of university students make higher demands by society education of the university students、the campus environment and special psychological characteristics. So that they produced a unique consumer behavior，The research on their consumer behavior is very helpful to understand the younger generation and a Consumption trends of the whole society. In this paper，the following work is mainly included The level of consumption, consumption structure and consumption patterns, consumption characteristics and the impact of psychological factors. And give the responses at the last.
Key Word：College Students；Consumer Behavior；Consumer Psychology