OPENING PARAGRAPH: Who You Are and What YouWant (Purpose)開頭段：介紹自己說明目的 -State the purpose of the letter and who you are. 自我介紹 -Name the position for which you are applying. 應聘職位 -State your personal interest in the company. 對公司的興趣 -Include how you heard of the position or the name of the person who referredyou. 獲知渠道 例：Dear Ms. Lee: As an MBA student at the Crummer GraduateSchool of Business, Rollins College, I am pursuing a brand management positionwith Goldman Snacks, a premier food manufacturing company. My resume isenclosed for your ection: Pursue a **position with提到公司了就加上一句簡短的對於公司的`評價 PARAGRAPH TWO: Why You Are a Good Candidate(Skills)第二段：為什麼你是合適的人選 -Do not restate your resume. Use the cover letter to say things that you couldnot “fit” on your resume.不需要重複簡歷已有內容，自薦信是給你那些不大適合在簡歷上出現的資訊一個發光的機會 -Relate your skills/accomplishments to the employer’s needs. Do not make thereader guess what you want and why you are qualified.向你的僱主講述你的才能和成就，不要讓他去猜你有有什麼能力 -Use specific examples to prove what you claim while remaining brief and to thepoint.用簡單的例子來證明你的能力，但同時也要儘量保證簡潔 -Don’t emphasize your desires. Focus on what you can contribute. 不要強調你的需要和夢想，而要集中於你能帶來的價值 -Answer the question, “What can I do for the company?” Communicate in somespecial way that your skills can be valuable to the potential hirer.回答這個問題：“我能為公司做些什麼？”通過獨特的方式說明你可以為公司帶來什麼價值 With over two years of marketing andmanagement experience from Pizza Hut, Inc., I can offer your firm a broad skillset with an emphasis on creativity and analysis. My marketing strategies atPizza Hut led to a 150% increase in sales volume coupled with a profit increaseof over 200%. Additionally, as a Marketing Representative for Neon Concepts,Inc., I assisted in obtaining large corporate accounts such as Vuarnet France,Science Diet, Nordica, Ray Ban, and Rollerblade. Reflection: offer a broad skill set with anemphasis on **** 承接詞：Additionally PARAGRAPH THREE (Optional): CompanyKnowledge -Use their language, jargon, and technology. Use the appropriate terms toindicate your ability and expertise.使用一些公司獨有，或是業內具有專業特色的詞語 -Tell them that you are familiar with the purposes and goals of the firm.表明你知道公司的目標和理念 -Show how your personal philosophy about work, job, place, and profession fitswith the purpose of the position.闡明你的工作觀，你的個人素質等為什麼和這個職位相符 -Use annual reports, recruiting brochures, and other company literature toobtain the information you need to match your career goals with what thecompany has to offer.可以藉助年度報告，藉助公司招聘手冊，以及其他公司的相關檔案獲得資訊，以便你可以有針對性地向公司展示你的能力 My education from Rollins College and pastexperience within the PepsiCo family will enable me to help bring yourcompany’s products and services to the premier position in each of theirrespective markets. I understand that one of Goldman Snacks’ strategicinitiatives is to develop a partnership with restaurants in order to distributeits products more effectively. My experience at Pizza Hut and understanding ofthe fast food business can provide valuable insight in pursuing thisinitiative. Reflection: my education will enable tohelp ****My experience at*** and understanding of**can provide valuable insight in CLOSING PARAGRAPH: Next Step You Will Take結尾段 -Keep it short and to the point.簡潔，還是簡潔 -State that your resume is enclosed for their review (this can be included inthe first or second paragraphs also).說明你的簡歷在附件中 -Include a specific request, such as for an interview or for a slot on theirinterview schedule.提出一個具體的請求，比如面試機會等 -Be clear about the next move and follow up: “I will phone you the week ofSeptember 1st to schedule a meeting.”進一步採取行動，提出一個具體時間，表明你願意打電話確定，面試時間 - Be assertive and take the initiative.要自信，要積極 I would very much like to meet with you todiscuss career opportunities. I plan to be in the Chicago area the week ofOctober 9. For your convenience, I will call you next week to discuss mycandidacy. Thank you for your time and consideration. Reflection: I would very much like to meetwith you to discuss career opportunities. Thank you for your time andconsideration.換一個說法同樣適用： I would welcome the opportunity to meet with you to explore how Imight bring added value to Fin Tube’s marketing andsales effort.
