摘 要
公關意識，屬於1種現代化行政管理的思想，觀念。它作為1種深層次的思想，引導著1切公共關係行為，為組織的發展起著不可替代的作用，能夠促使祕書人員把自己的公關行為始終置於1種自覺的狀態，從而自然而然的進入祕書和與公關的雙重角色，出色地完成祕書工作的各項任務。能力是知識與實踐相結合，昇華的產物，是祕書人員順利完成各項任務的主觀條件，是祕書人員基本素質的.中心素質，公關能力是1個集合概念，是各種能力的完善結合，而良好的公關能力的具備為祕書人員在工作活動中能遊刃有餘地處理各種事情也有著重要作用。本文從理論上闡述了祕書人員應具備良好公關意識與公關能力的重要性、應該具備哪些公關意識與公關能力以及怎樣來培養祕書人員的公關意識與公關能力。
關鍵詞：祕書人員；公關意識；公關能力；培養
ABSTRACT
The consciousness of public relations, belong to the thought of a kind of modernized administration, idea. It is guiding all public relations behaviors as a kind of profound thought, play an irreplaceable role for the development that is organized, can impel the secretary personnel to put ones own public relations in a kind of conscientious state all the time , thus entry secretary and and double role of public relations naturally, every tasks to finish secretarial job splendidly. Ability whether knowledge combine with practice, result of distillation, it is secretary personnel that finish every task of subjective termses smoothly, the quality of centre of personnels basic quality that it is the secretary, public relations ability is a set concept , it is the combination of completion of different ability , and good possession of public relations ability can deal with for secretary personnel various thing of great importance even quickly and perfectly among working activity. This text should explain to a secretary personnel the importance with consciousness of good public relations and public relations ability theoretically, what public relations consciousness and public relations ability should be possessed and how come, train secretary public relations consciousness and public relations ability of personnel.
Key words: The secretary personnel; Consciousness of public relations;
Public relations ability; Cultivation
