促銷的目的就是要賣出產品，那麼怎樣才能把促銷信寫得吸引人、讓人一看就對產品感興趣呢？下面就教你促銷信的四步寫法、打造 very attractive 的促銷信。
第一步：To arouse attention
促銷信都是“不請自來”，所以開頭一定要有吸引力和誘惑力。It must make an appeal to some particular buying motive and may begin with a question, and instruction, a quotation or an attention-grabing short story. Sometimes if required, it may even begin by suggesting the very opposite to what you want. 看看下面這些開頭是怎麼寫的：
1） Would you like to reduce your rising domestic fuel costs？
2） Why not enjoy the colorful spring by joining the flying Horse Tourist Group after a completely busy winter？
3） Just imagine how comfortable you are when you stretch out those tired limbs on our newly developed White Cloud water bed.
第二步：To create interest and desire
一旦抓住了讀者的注意力，就該趁熱打鐵勸服他們買自己的產品。介紹產品必須要緊緊圍繞你在信的開頭所提出的引人之處。光說“最好”、“最新”是沒什麼實際意義的.。應該強調特性、質量、原材料，以及和同類產品相比最出彩的地方。我們且看下面這個產品介紹是如何寫的：
Our recent researches and tests have showed that rooms with our newly developed Energy Savers stay warmer and require 20 percent less fuel than those rooms of the same size without the usage of the savers. The new savers are popular because they are able to store and reflect heat in a much more efficient way. Read the enclosed brochure, you will find that the self-stick backing makes them easy to install yourself.