奉了上司之命，Jennifer負責策劃一項廣告活動。由於廣告促銷的成效對銷售業績將有決定性的影響，因此這可不是份輕鬆的差事；尤其在做好決定之後，該如何向上司說明，以取得他們的支援，則有賴於做簡報的技巧和方式。
I'm here today to present my research about the advertising campaign for the Kitchen Master microwave oven. Since this is a new product, our main goal is to establish brand awareness among our target audience, which is working women, aged 25 to 40.
According to my figures, of the working women we polled, 50% said they read at least one of the top-five selling women's magazines in Taiwan. And a full 80% said they watch at least one hour of television each night.
If you'll take a look at this chart, the best media mix, then, would be a combination of TV and magazine advertisements. I suggest 60% of the budget go toward spot ads, 35% toward print ads, and 5% toward outdoor advertising.
To conclude, even though our target audience is clearly defined, introducing a new product is always a gamble. But with the proper media mix we can certainly lessen the chance of failure.
今天我要向各位報告的是為“大廚師”廣告所做調查的結果。由於“大廚師”是新產品，我們的廣告必須要在目標顧客群中，也就是25歲至40歲的職業婦女中，建立起品牌知名度。
根據我所得到的資料，接受調查訪問的職業婦女中，有百分之五十的人表示，她們閱讀臺灣最暢銷的五本婦女雜誌中至少一本。而有整整百分之八十的受訪者表示，她們每晚至少看一個小時的電視。
如果各位看一下這張圖表，就可以知道，最好的媒體組合是，電視和雜誌廣告並用。我建議將預算的百分之六十撥給電視廣告，百分之三十五給雜誌，其餘的百分之五做戶外廣告。
總的來說，即使我們的目標顧客已很清晰，但新產品上巿本來就像賭博，沒人能有十成的把握。然而，媒體組合選用得當，我們自然會降低失敗的機率。
短語解說
brand awareness 品牌知名度
這是個廣告的專業用語，指消費者對某項產品的認識。"Awareness"由"aware"變化而來，後者為形容詞，有“知曉；注意到”的意思。"Brand"，‘牌子、商標’。
To increase brand awareness, we will have to advertise on TV to reach the largest possible audience.
為了提高知名度，我們必須打電視廣告，儘可能讓最多的觀眾看到我們的產品。
target audience 目標大眾