對當前公共關係傳播分析

摘要：公共關係傳播，是資訊交流的過程，也是社會組織開展公共關係工作的重要手段。離開了傳播，公眾無從瞭解組織，組織也無從瞭解公眾。假如我們把社會組織看作公共關係工作的'主體，把公眾看作公共關係工作的客體，傳播就是二者之間相互聯絡的紐帶和橋樑。組織與公眾的溝通，在很大程度上依靠資訊傳播，組織與公眾之間的誤解，也往往是由於資訊不暢造成的。因此，一個社會組織不但要有明確的目標、符合公眾利益的政策和措施，還要充分利用傳播手段開展公關活動，贏得公眾的好感和***的支援，獲得良好的經濟效益和社會效益。
關鍵詞：公共關係；關係傳播；交際；資訊交流
Abstract: The public relation dissemination, is the communication process, is also the Social organization does the public relation work the important means. Left the dissemination, the public has understood the organization without knowing where to begin, the organization also without knowing where to begin understands the public. If we regard as the Social organization the public relation work the main body, regards as the public relation work the public the object, the dissemination is between the two mutual connection link and the bridge. The organization with public's communication, depends upon the information dissemination to a great extent, organizes with the public between the misunderstanding, also often is because the information creates impeded. Therefore, not only a Social organization must have the explicit goal, conform to the public benefit policies and measures, but must carry out the public relations activity fully using the dissemination method, wins the public the favorable impression and the public opinion support, obtains the good economic efficiency and the social efficiency. key word: Public relation; Relational dissemination; Human relations; Communication 前言