中國懷化侗文化旅遊區旅遊開發研究
摘 要：侗文化是中國民族文化中的1塊瑰寶。湖南懷化侗文化是中國侗文化的典型代表。本文分析了懷化侗文化旅遊區旅遊開發的`優勢條件和存在的問題，並針對問題提出相應的開發措施：強化開發意識，精心規劃設計；堅持原汁原味，突出侗文化特色；廣闢籌資渠道，多方籌集資金；加強宣傳促銷，拓展客源市場；強化教育訓練，培養旅遊人才；做到真正以優美的環境吸引人，以文明的消費引導人，以優質的服務對待人，以良好的信譽留住人，塑造中國懷化侗文化旅遊區的良好形象，為中國旅遊業增添光彩。
關鍵詞：侗文化；旅遊資源；旅遊開發；中國懷化
Study on Exploitation for the Tourism Area of
Dong National Culture in Huaihua China
Abstract: The Dong national culture is a piece of elegant gem of the Chinese nation culture, Hunan Huaihua Dong national culture is a typical representation of the Dong national culture in China. This paper Analyzes the superiority conditions and the restrain factors on the tourist exploitation of the Dong culture in Huaihua, puts forward some ideas on its tourist exploitation: Strengthen the development of awareness, carefully plan and design; Adhere to carry, prominent Dong culture characteristics; broaden the financing channels, collect funds in various ways; step up publicity to promote sales and expand tourist market; strengthen education and training, train the traveling talented person; attract people with beautiful environment, guide person in a civilized consumer, give service to people in quality treatment services, retain a good reputation in order to make people have a stay, make Huaihua have a good image in Chinas Dong national culture tourism to increase the brilliance for the Chinese tourism.
Keywords: Dong national culture; tourism Resources; Tourism Exploitation; Huaihua in China
