略論中國度假旅遊市場
摘要：度假旅遊是1種追求健康的旅遊方式，在歐美1些經濟已開發國家，度假旅遊已經取代觀光旅遊成為人們的首選。在我國，隨著國民可支配收入的提高，以及人們旅遊意識的轉變，度假旅遊佔旅遊份額越來越大，將是我國旅遊業未來的`主打產品，這也是我國旅遊產業轉型與提升的必然選擇。本文在對度假旅遊概念、特徵以及我國度假旅遊市場發展現狀、趨勢進行簡要分析的基礎上，針對當今我國度假旅遊市場主體、產品及其營銷中存在的問題，嘗試提出建設性意見。
關鍵詞：度假旅遊市場；國內度假；度假旅遊發展
Simple Analysis on the Chinese Holiday Tourism Market
Abstract: Holiday touring is one kind of traveling which pursuits for healthy. Also it has already become the people’s first choice instead of sightseeing touring in a few Europe and America developed countries. In china, as the increasing of people’s income and the changing of people’s traveling concept, the portion of holiday touring will soar up more quickly and become the leading traveling product. It’s a necessary choice to advance and transform this kind of traveling product. Based on analyzing the concept and character of tourism, the present situation and trend, this article brings forward some constructive idea pointing to the existing problems on todays holiday tourism market players, products and marketing.
Keywords: holiday tourism market; domestic holiday; developing the holiday touring
