淺談中國3大旅遊市場
摘要：旅遊業是在世界範圍內迅速發展的1個現代新興產業，中國在相當長的`1個歷史時期內，1直堅持“積極發展入境旅遊、大力發展國內旅遊、適度發展出境旅遊”的總體發展方針。實施統1管理，強化巨集觀調控，加強國際旅遊合作，把入境、出境和國內旅遊3個市場在1個更高層次上銜接起來。本文針對我國目前的3大旅遊市場，首先就我國3大旅遊市場的國內旅遊市場發展和國際旅遊市場研究進展和趨勢進行探悉，其次就我國目前3大旅遊市場的現狀和存在的問題進行闡述和分析，然後針對我國目前3大旅遊市場存在的問題提出政策建議和促進措施。
關鍵詞：入境旅遊市場；國內旅遊市場；出境旅遊市場
Simply Analysis on the Chinese Three Tourism Markets
Abstract: Tourism is a new and modem industry expanding rapidly all over the world. China, over a fairly long period of time in history ,has been adhering to this overall developing policy:"developing into-Land tourism forcefully; Developing home-Land tourism actively and Developing out-of-Land tourism opporiately.” This article firstly analyzes environment of tourism marketing in author thinks that the tourism industry are developing,Chinese governments support does good to tourism industry and Chinese economy development contributes to tourism author point out the problems of development of Chinese tourism example,the tourism marketing is not perfect,and the marketing kind is not complete, and the system of tourism marketing is imperfect and so on. In the end,the author gives some advice how to setle the seproblems in order to make Chinese tourism industry great progress.
Keywords: outbound tourism market; domestic tourism market; inbound tourism market
