An Intercultural Perspective on Business English Teaching in China
Abstract
One of the major functions of the English language is to convey the culture of its speech community. The application of cross-cultural communication theories to the teaching of Business English in the context of Chinese universities should be conducted in such a way that students are able to learn that Chinese and Western cultures exist as different systems. By comparison and analysis, we would profoundly understand the differences between various commercial cultural thinking. Following the principle of equality, cross-cultural communication will function as a bridge in the exchange of Chinese and Western cultures.
Based on the relationships between business cultural awareness and Business English teaching, this thesis explors the influence of culture in Business English teaching in China through a description of the relationships between language and culture, and the cultural differences between China and the Western countries. Then some ways to improve the Business English teaching in China are practically pointed out. In the end, the thesis intends to approach some suggestions for business English teaching in china.
Key Words: intercultural communication; Business English teaching;
cultural differences; linguistic competence
摘 要
語言是用來傳遞文化的，這是語言的主要功能之1。跨文化交際研究與商務英語教學的結合點要落在讓學生了解不同的中西方文化，探究各自的思想基礎和基本觀念，通過對比分析，從深層次上認識商務文化的差異。跨文化交際要堅持中西方文化平等交流，使之成為中華民族燦爛文化與世界優秀文化平等交流借鑑的橋樑。
本文以商務文化意識與商務英語教學的關係為基礎，從語言與文化的關係、中西商務文化差異探討了文化對中國商務英語教學的影響，爾後本文從實際出發提出了中國商務英語教學中跨文化交際能力培養的幾種方法，進1步闡釋了商務英語教學中跨文化能力培養的'重要性。最後基於中國商務英語教學的現狀提出了1些改進的意見。
關鍵詞: 跨文化交際、商務英語教學、文化差異、語言能力
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