創造性思維在旅遊業的運用
摘要：進入21世紀旅遊業出現了買方市場的顯著特徵，特別是我國加入世界貿易組織之後，這種市場競爭的局面更趨激烈。為了適應這種變化，旅遊管理者和旅遊經營者對傳統的'經營理念和經營模式不斷重新認識，引入了嶄新的創造性思維的理念，走創新發展的道路，不斷創新以求生存。文章通過對創造性思維的全面分析，結合旅遊業現狀論述了旅遊業對創造性思維的渴求以及創造性思維能為我國旅遊業發展解決的問題。
關鍵詞：創造性思維，旅遊業，深度發展
The Utilization of Creative Thinking in Tourism Industry
Abstract: Entering 21st century, the prominent characteristic of the buyers market has appeared in tourist industry, especially after our country joins WTO, this plants situation of the market competition more fiercely. In order to adapt to this kind of change, Travel administrator and travel operator are re-recognizing traditional management theory and management mode constantly, introduce the brand-new idea of creative thinking, take the road to innovative development, is innovating in order to seek survival constantly. The article is passed to the creative multi-analysis that thought, have combined the current situation of tourist industry and expounded the fact of need for creative thinking of tourist industry and creative thinking can solve the problem in development of tourist industry of our country.
Keyword: innovation thought, Tourism industry, depth development
