旅行社運用旅遊廣告媒體的現狀及對策分析
摘要：隨著旅遊業的飛速發展，作為旅遊目的地和遊客之間的中介機構---旅行社，它們之間的.競爭也日益激烈。在旅行社搶佔客源市場時，作為現代技術的廣告媒體起著至關重要作用。本文在總結旅行社發展現狀的基礎上，結合當今旅行社運用的主要廣告媒體的現狀，分析目前旅行社在運用廣告媒體中存在的問題及旅行社運用旅遊廣告媒體的對策。
關鍵詞： 旅行社; 旅遊廣告媒體; 旅行社廣告媒體的運用
The Analyze of the Strategy and Situation of Tourism Media Used by Travel Agent
Abstract: Together with the development of tourism industry, the competition between the tourism agent which is the bridge of travel destination and traveler becomes increasingly serious. The advertisement is an incredibly effective tool for the tourism agent to attract travelers. Based on the situation of the development the tourism agent and advertisement, this article analyses the problems which exist in tourism advertisement, and discusses the strategy that tourism agent can adopt Tourism advertisement.
Keywords: Travel agent; the tour advertises medium; the usage of advertises medium of travel agent